KYLIE JENNER, THE YOUNGEST SELF-MADE BILLIONAIRE EVER

Kylie Kristen Jenner (Los Angeles, August 10, 1997) is a business woman and a model. She is the daughter of the Olympic Gold Medals Bruce Jenner (now Caitlyn Jenner) and Kris Jenner, who has also four children from first marriage with the lawyer Robert Kardashian: Kim, Kourtney, Khloè and Rob. Kylie has also a sister, Kendall Jenner.

Kylie started in 2007 with the American reality series Keeping Up With The Kardashians, along with her parents and siblings, a show that focuses on the personal and professional lives of the Kardashian and Jenner family, becaming one of the longest-running reality television series in the country.
In 2011 she was selected as Style Ambassador for the Style Stars magazine and hosted shows like Glee: The 3D Concert Movie and The Vow too, in the same year.

But Kylie’s personal success came when she founded Kylie Cosmetics in 2015, the company that made her the youngest self-made billionaire ever (21 years old) on March 2019.

Kylie Cosmetics started producing lip kits and the first 15,000 kits were sold online within a minute, crashing the website. So Kilye decided with her mother to outsource sales on the Canadian e-commerce platform Shopify, arriving on February 2016 with 500,000 lip sticks sold and, by the end of the year, generating a total revenue of $300 Million.

A really good move was the collaboration with the American chain of beauty stores Ulta, starting selling Kylie Cosmetics’s products not only online but in real stores, reaching so much people that she arrived to open stores in 50 States.

Kylie Cosmetics has many point of strength: the first one is the online marketing made on social networks like Instagram, Twitter and Facebook where Kylie is so famous with her hundreds of million followers; then, the second one is the packaging of the products, making Kylie Cosmetics boxes design very recognizable to all the cosmetic costumers in the world; the last but not the least is the price, that makes her products cheaper than the major competitor Sephora.

In March 2019 Kylie Cosmetics was valued $1,2 Billion and on November 18th Coty, the American multinational beauty company, bought a 51% controlling stake in the company for $600 Million.